As I write this blog article, football season is winding down. This weekend is the conference championship—four great teams vying for their spot in the Super Bowl LVII in two weeks. I was never much of a football fan growing up… in fact, I cannot really remember watching an entire NFL game until I was in my 30s. A friend of mine introduced me to the game in a unique way. He shared that I only need to personally invest 16 afternoons to watch an entire season of my favorite team. I have always been a hockey fan; however, the NHL season has 82 games. That means, I have to invest 82 evenings to watch my favourite team. In case you are wondering, my favourite NFL team is the Seattle Seahawks, and my favourite NHL team is the Vancouver Canucks.
Today, I would much rather watch a Seahawks game in-person over a Canucks game. The crowd experience at a Seahawks game trumps anything I have ever been to, including a Canucks playoff game. Throughout the entire game, the Seahawks crowd is always involved. So much so that the fans essentially become another player on the field, a.k.a. “the 12TH man.” The job of Seattle’s 12TH man is to yell and scream at the opposing team in hopes of causing confusion and false starts. The crowd becomes deafeningly loud, and you can feel the noise rattle through your entire body!
The best seats to watch the Seahawks play at Lumen Field will depend on your personal preference, much like the best place to be watching the real estate market if you are a real estate investor. The questions to ask are, “Where do I sit,” and “How involved do I want to become?” As I mentioned earlier, the noise at Lumen Field is like no other. In fact, Lumen Field is one of the loudest and best stadiums in the entire NFL organization. When choosing where to sit for the big game, seat selection can produce different fan experiences. This parallels the real estate market. Are you watching from afar, or are you actively in the trenches of the market?
So, what are your seat options at Lumen Field?
Option 1: Lower-level seats near the 50-yard line. While these seats offer an incredible view of the field and all the action, you do not feel as though you are all-in. You are observing, but you are not quite close enough to hear the heavy hits or see the eyes of the opposing team. In reality, you spend more time looking up at the jumbotron. This reminds me of the market today… the market players are sitting back and watching from afar, but they are not engaged or looking for the opportunity to pounce on a deal. These are the investors that have the best opportunities, but they are not ready to make a deal. And in most cases, the deal never appears to this group of investors. These investors are complacent and are not real fans/investors when the team/market struggles. As a side note, there are many great deals in the marketplace today.
Option 2: Upper-level seats. These seats provide a great view of the field, as well as a birds-eye view of the action. This is also where the coaches watch and call the game from. The birds-eye view gives the coaches the best perspective to defend or offend against the other team, as well as help them with their play calls. The investor that takes the birds-eye view in many cases sees the market trending before the lower-level seated investors. They may be newbie investors or investors that lack experience, money, or a combination of these, yet they are more committed and motivated to invest than the seasoned investors. These investors often have a hunger to make real estate work for them as an investment vehicle.
Option 3: The Hawk’s Nest. Lumen Field features the Hawk’s Nest: general admission seating located in the north end zone of the field. It is a popular spot for the die-hard fans who want to be right in the middle of all of the action and noise. If you are cheering for the opposing team, this is not where you want to find yourself situated. Why? These fans are all in, no matter if the team is winning or losing. Wear your Seahawks gear or stay out of this area. Are you a true investor? Are you committed to the art of investing in real estate no matter what the market is doing? If you are, this is your section. You belong in the “Hawk’s Nest.”
Over my 30 years of helping investors buy and sell real estate, I have witnessed some of the best deals (sell and buy) when so many others have chosen to check out, sit, and watch the game from the comfortable seats, rather than standing and cheering on a deal. Which seats are you sitting in? Are you in the lower-level seats, the upper-level seats, or the Hawk’s Nest when investing in the real estate market?
Ultimately, when viewing a Seahawks game or investing in the real estate market, the best seat for you will depend on (1) your budget, and (2) what you are looking for in a game-watching experience or your real estate portfolio. Are you just starting out? Not sure where to sit or what to look for? Reach out to myself or anyone on the Eximus team to help you with the best real estate experience. And as an aside, if you are curious about where to sit at a Seahawks game, I can also help you with your seat selection—especially if you are willing to take me along to a game!
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